About Us

Inspired to Innovate

We get our name from the Roman goddess, Minerva, patron of knowledge, the arts, wisdom, commerce, poetry and strategy – the perfect champion for copywriters and telemarketers, right? We constantly challenge ourselves to find new solutions and innovations to help our clients succeed with fresh ideas and shiny, new tools. We define this as our laboratorial approach. By valuing wisdom and striving for innovation, Minerva’s Lab is committed to giving you the best results for your project. Start a conversation with us today.

A Little About Lachlan

“After 15 years of managing call centre campaigns and providing copy for fantastic clients like Red Cross, Amnesty International, Oxfam, Medecins Sans Frontieres, Taronga Zoo, Guide Dogs, ING Insurance, Alphapharm and Konika Minolta, I decided to go out on my own, founding Minerva’s Lab. Our team offers creative, tailor-made services to businesses of all shapes and sizes, giving us the in-house flexibility to get the best results for you and your brand with a boutique approach. At Minerva’s Lab, we’re committed to giving your business or project the voice it deserves.”

Lachlan Kerr, Director of Minerva’s Lab.

Contact us now to learn more about how Minerva’s Lab can serve you.

Committed to What Makes You Different

At Minerva’s Lab, we’re all about what makes your project unique. We cast aside all templates and preconceived notions to make sure we provide you with a specialised, individualistic service. Don’t end up pitching yourself as one of the pack. We’ll give a voice to what makes your brand special, different and one-of-a-kind.
Click here to find out how we can celebrate what makes your brand different.